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This Period-Shaming Commercial Has Got it All Wrong

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Remember all those times we fought stereotypes about periods, and all those taboos? Feels like it was all a waste because no matter how much we tell people that periods are the most normal thing a woman’s body goes through, there will always be some others who tell them otherwise.

 

Just like the Australian company Unicharm has done by releasing this commercial titled “Ugh Moments”. This ad is for their menstrual products brand SofyBeFresh and it totally advocates period and fat-shaming giving the impression that when a woman is menstruating she becomes bigger and throws an unnecessary fit.

 

We agree that bleeding for seven days a month isn’t fun, but the makers of this commercial have surely got it all wrong. The discomfort, cramps and non-stop bleeding don’t stop us from being our fabulous selves ‘coz frankly, we handle our periods pretty well.

 

Take a look at this commercial that’s making us quite angry right now.

 

 

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