Image Courtesy: Twitter
Narendra Modi’s Save Girl Child initiative has got a new lease of life thanks to a new social media campaign that he has undertaken.
Expressing his concern about the declining sex ratio in the country during a radio program, Mann Ki Baat, Modi urged fathers and daughters to take selfies together, and post them on Twitter with the hashtag #SelfieWithDaughter, to support and highlight the cause and empower girls in the country.
The response to it has been nothing short of extraordinary with fathers across the country taking selfies with their daughters and posting it on Twitter.
It is also indicative of how a social media tool, even when applied to a serious initiative like Beti Bachao Andolan, can really lift it up. Beti Bachao wasn’t quite making the right waves earlier. It was mostly considered to be a rural area problem and of little concern to our netizens and Twitterati.
But by using a social media tool like a selfie, and focusing on the father-daughter relationship, Modi has suddenly made the campaign a cool thing to root for.
Kudos to the PR or media team that came up with this concept. Meanwhile check out the selfie posts by happy fathers on Twitter, with a touching tagline to go with it. The PM has promised to retweet the best taglines among them.
Love the #SelfieWithDaughter campaign. My selfie with my daughter Yashasvini @narendramodi. #BetiBachaoBetiPadhao pic.twitter.com/gbbaBlsuj2
— Naveen Jindal (@MPNaveenJindal) June 29, 2015
And here’s my #SelfieWithDaughter . My Daughter, My Pride! #betibachaobetipadhao pic.twitter.com/csPNDWq1SZ
— Devendra Fadnavis (@Dev_Fadnavis) June 28, 2015
@narendramodi Sir #SelfieWithDaughter on her 1st day to school!!! pic.twitter.com/vG5hHkuDwx
— Shazli Ahmed Khan (@ShazliAhmedKhan) June 28, 2015
PM of India @narendramodi: TY for #SelfieWithDaughter. When you raise a daughter, you raise a nation! pic.twitter.com/E3RrjfLpnQ
— Filiberto Gonzalez (@gofiliberto) June 28, 2015
This guy tweets all the way from Israel!
Happy to join @narendramodi‘s #SelfieWithDaughter with this morning’s sacred moment in #Jerusalem @RabbiAssembly pic.twitter.com/0lbGdD6sRt
— R. Menachem Creditor (@rabbicreditor) June 28, 2015
#SelfieWithDaughter @narendramodi ji, here is my daughter Vipanchi Simha pic.twitter.com/Hf4MLSKQBj
— Pratap Simha (@mepratap) June 28, 2015
More on>> Balancing Act
