Here's Why We All Need to Stop Raving About the Beautiful Woman Spotted at the IPL Finale

It comes as no surprise that many cricket fans were bored to death during IPL finals. After eight years of the series, watching the same kind of brand campaigns and cheerleaders is bound to bring on ennui even if the game doesn’t.

Instead a new buzz began that night when the cameras panned to the VIP box. An entire nation was hooked as the picture of Rakhee Kapoor Tandon of the Yes Bank family showed up on the screen, dimples flashing and all.

Overnight, her pictures were ferreted out from the grand finale, other photo-ops, her social media accounts and retweeted, waxing lyrical about her beauty.

I think I’ve just found my future wife.

Call me, maybe? pic.twitter.com/MCCwyBVqSj

— Alt Cricket (@AltCricket) May 24, 2015

Whoa! How Many Retweets For That Yes Bank Girl.. Rakhi Kapoor Tandon. 😉 #CSKvsMI #MIvsCSK #IPL #IPLFinal pic.twitter.com/Uqg7VVo3aQ

— Sir Ravindra Jadeja (@SirJadeja) May 24, 2015

IPL Final was really boring but at Prize distribution Rakhi Kapoor Tandon was amazingly beautiful

— Saurabh Kumar Singh (@hisaurabh) May 24, 2015

Fan communities were formed on Facebook in her name and a picture of hers, taken from an earlier edition of India Today magazine, was made the cover photo. Yet hardly anybody bothered to read the article that came with that photo. That of Rakhee Kapoor Tandon being listed among India’s 25 Most Influential Women. And where was all this talk about her beauty when her picture came in connection with a business article? It’s only when the same face is put up in the context of cricket, IPL specifically, with its bevy of cheerleaders, actresses and other power women, that the public suddenly sits up and takes notice. ‘Hey, there’s a pretty woman.’

Even today, only a few of them probably know that this 27-year-old ‘pretty woman’ is an accomplished investment banker, with an MBA degree from Wharton, who despite her family background, has worked her way up on merit. She is the daughter of Yes Bank founder and CEO, Dr. Rana Kapoor and currently the promoter and director of Raas Housing Finance.

As if this wasn’t bad enough, there is also something completely intrusive about the way her pictures were ferreted out and forwarded and retweeted to everybody across the country, all because somebody spotted a pretty face on the screen during an IPL match.

It’s time we stopped objectifying women in this manner.

More on>> Balancing Act