Google has launched Google Shopping, a dedicated search engine intended to provide an immersive and improved online shopping experience. Google Shopping allows users to find products, filter through offers and review prices across multiple retailers.
You can access the shopping site in any of the following ways: ‘Shopping’ tab on Google Search, Google Lens app on mobile devices and a brand new Shopping home page. Customers will be able to see trending products across different categories, various deals, and compare prices using the new offering.
This is expected to give tough competition to players like Amazon and Flipkart.
“More than 40 million Indians are coming online every year, and search is an integral part of their online journey. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier,” Surojit Chatterjee, Vice President – Product Management, Google said about the launch.
The company will offer its “Merchant Center” in Hindi, for retailers, which will allow the sellers to list their products for Google Shopping, without paying for ad campaigns.
“With this launch, our aim is to support the entire retail ecosystem, from shopping sites and large retailers to small local shops, and give them the tools, technology and scale to thrive in today’s digital economy,” Surojit added.
