What’s common between television commercials and pop-up ads when you’re busily streaming a show or watching TV? Well, it’s the presence of a ‘women-only’ cast in OTT advertisements in pursuit of selling a product. It’s true! Right from cornflakes, washing powder, sanitary napkins to shampoos, women have sold it all, but what about vaginal hygiene products? While we are proud of our convincing skills and talent, we still avoid talking about issues when it comes to women talking about vaginal hygiene on TV.
Vaginal hygiene is one of the most natural things out there, but it has never really made it to mainstream media. WHY? Is it because women are still too shy to talk about it?
Well, V-Bath roped in Richa Chadha to discuss the grave importance of vaginal hygiene – the one thing most girls are too shy to talk about. This short film makes it extra clear that putting yourself first and being confident is the #SahiBaat every woman must know.
Richa lands the sarcasm with finesse and fits the message perfectly. Every single one of us knows what it’s like to stay thirsty on trips in order to avoid public washrooms and save ourselves from infection, and even though we use products to maintain our vaginal hygiene, we don’t really talk about it. This is baffling in a world where women are having open conversations about periods, but not around vaginal hygiene.
The core idea is to believe that confidence comes from within and one should not be hesitant to do the right thing because a product made to fulfill a woman’s needs is just as important as any other product out there. V-Bath is clinically tested and designed for daily usage as a way of maintaining one’s hygiene. So, it’s high time we talk about vaginal hygiene without any hesitation- Ignore no more, just do the #SahiBaat.
