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Mumbai Saw Several Women Run In Their Sports Bra & Not Give A Damn About People

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Unless you have been living under a rock, you must already be aware of the buzz around Nike’s newest campaign, Make The World Listen that aims at breaking barriers of judgement by letting women express their confidence through movement and sport, and driving a positive change in their communities.

Nike

Nike

A much-needed change

Nike brought together 2,200 women who came to celebrate the power of sports in India. Make The World Listen culminated into a 3km run where these women took over the streets of Mumbai, ran in their sports bra, and stood for the truest meaning of empowerment.

nike

Nike

In fact, the event was supported by some of India’s most celebrated athletes such as Joshna Chinappa and Sunil Chhetri.

Nike

Nike

Additionally, the event also saw musical performances by Anushka Manchanda, Siri Narayan and Sandunes. There were activities such as football, cricket, obstacle courses and power training that pushed these women to move and challenge their bodies, and made them aware of the importance of sports bra and how the piece of clothing plays a crucial role in enabling comfort, support, and confidence.

So, how did it all begin?

Make the World Listen campaign started taking shape even before its experiential launch in March, when a collective group of bold women ran the Mumbai Marathon with empowerment messages printed on their sports bras as they set out to overcome judgement they faced in the society.

nike

Nike

It not only introduced the thought of empowered choices but also enabled women to drive change within themselves and amongst their communities through sports.

The campaign momentum continued for over five weeks in Mumbai with Nike providing women complimentary access to a variety of sports and fitness activities at 13 locations across the city.

nike

Nike

The women of Mumbai took the opportunity to train with some of Nike’s best trainers, coaches, and athletes at Nike Training Club (NTC) and Nike Run Club (NRC) sessions.

What’s the takeaway?

nike

Nike

The sports bra is acknowledged as an essential, functional gear for women to do sports. It also helps women to feel confident while working out and ignite the sense of empowerment and self-expression. Additionally, the movement amplified voices, sentiments and participation of bold, active role models who have smashed judgement and made great strides such as Nike athletes Harmanpreet Kaur, M.R. Poovamma and Deepika Kumari; alongside Tanya Agarwal, Nikita Seth, Mihira Appnender, Shaleena Nathani, Mishti Khatri, Urmi Kothari and Juhi Godambe.

Make The World Listen is just a beginning of something great, and something big. And it’s here to stay!

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