She is a designer, gardener and above all an entrepreneur. Namita Ambani is the face behind the prominent meal service called Dial -Organic. Taking inspiration from her father and drawing upon her prior experiences in the business world, Namita started Dial Organic, which is a tiffin and meal service that provides organic meals around Mumbai. In a candid chat with iDiva, Namita shares the idea behind her venture and why it’s a boon for the working class in Mumbai.
Tell us about yourself, Namita.
I have a degree in MBA and I also hold a Company Secretary certification. Dial Organic is my personal venture and I’m sinking the best of my education, work and personal skills into it. I’ve spent the last year working with farmers, organic manufacturers and traders to ascertain not only that natural is better – that’s established by many reports across the world now – but also that the products we put out are ‘Natural’. And it is close to the kind of purity found in naturally grown products, that we can expect as consumers. On a personal level, I am passionate about things I do and I am truly dedicated towards things I believe in. But I also believe in living a balanced life. I always tried to manage my personal and professional life. I never ignored my family for my career, as my family is the centre of my life and my work is my fervour. I am good at multi-tasking I think, hence I enjoy being a designer, gardener and best of all – a cook.
How different is your organic meal service from the other diet meal services available in the market?
Organic food can not necessarily be equated to diet food. It just means that all the ingredients used are organic in nature. In addition to it, our meals are calorie counted and designed by a nutritionist, balancing the different nutrients that a person requires in a luncheon. We also have a diet delivery, that is like a hands-free service called Do-the-Diet, whereby we co-create the diet plan for our customer along with a nutritionist for all meals for an entire month to attain your health goals.
Will the organic meal be as tasty as Maa ke haath ka khana?
Absolutely! We serve an Indian veg meal, which is prepared with all the yummy ingredients as ghar ka khana and with a pinch of love! At the same time, we keep an eye on its nutritive value, thus making it a healthy meal.
What was the reason behind starting up a food service like this?
My passion has been ‘Organic’ for some time now. While I’m already running a website www.DialOrganic.com to sell organic products – I kept feeling the need to set up something with a better price point to create more access to organic food, which people generally shy away from, due to pricing. It was actually my dad’s idea that inspired me to put together an organic meal & voila!
Is the meal service available for anyone living in Mumbai or is there a geographic boundary limit?
Currently the meal service is available to anyone living and working in Mumbai.
Do you customize your meal according to the diet plan of the consumers?
While basic customizations are available to all, we do have individually customized meals too. It’s prepared as per calorie count, need and preference of the customers.
What kinds of meal can one expect from your service?
A simple Indian veg meal prepared with high quality organic ingredients. We also add variety often, like a surprise pasta salad! Besides we also put in a power snack for that 4pm craving which includes ragi khakras or handful of dry fruits.
Did you keep a target audience in your mind while creating such a service?
Yes. The entire business plan revolves around a specific TG. It’s for all those people who wish to look after their health but due to their work and stressful lifestyle, can’t achieve one.
What is the price range of the meal service?
The meal service starts at Rs.150, exclusive of delivery and processing fee. As add ons, we can throw in a power snack or sweet or supplementary veggies at just Rs 30 Extra.
