Every single plastic toothbrush ever made still exists today in some form or another, either in a landfill or the ocean. That’s a pretty scary statistic, considering there are roughly over 7 billion people on this planet today, and the average person throws out their old toothbrush every 3-4 months. That roughly translates to 20-30 billion toothbrushes being trashed each year, which isn’t a small problem to say the least.
The Everloop Toothbrush from NOS tackles this problem head-on by using a recycled plastic handle and disposable bamboo bristles. Taking on a unique cradle-to-cradle approach, the brush comes with a plastic handle that is, in fact, made from recycled toothbrushes. At the very end is a clamping mechanism that allows you to attach 100% natural bamboo bristles to the toothbrush’s head. The idea is to retain the plastic handle and periodically replace the bamboo bristles every few months. The bamboo bristles have absolutely no plastic in them, allowing them to easily be disposed of, or composted in a way that doesn’t harm the environment.
This fundamentally different approach is what sets the Everloop apart. Most toothbrushes (even the eco-friendly bamboo ones) use synthetic Nylon bristles that eventually end up becoming plastic waste when disposed of. Everloop switches the consensus by assigning the right material to the right part of the brush based on whether it’s retained or disposed of. It uses a robust, plastic handle (which you hold onto for as long as you need), and all-natural bamboo bristles (which you periodically dispose of, so that no plastic ever enters the waste cycle). Moreover, the fact that the handle is made from recycled toothbrushes means with each Everloop, plastic waste is taken out of the environment. Pretty cool, isn’t it?? And the packaging comes from thermoformed paper pulp too, another eco-friendly disposable material!
Designer: NOS
