When Apple first debuted the Watch, kicking off the wearable/smartwatch trend, people (including the Swiss) thought it would spell doom for the analog timepiece industry, but they couldn’t have been more wrong. What’s worth noting is that the smartwatch could never replace the finely crafted analog timepiece, because their target audiences were completely different. A person who marvels in and pioneers the finely-tuned, hand-crafted intricate analog timepiece would never want to replace that with a hunk of pixels.
Sony’s Wena, however, allows those true-blue analog timepiece lovers to accept technology without surrendering their favorite timepieces. The Wena is a tech-filled band that can fit on any timepiece that sports an OLED screen of its own that can show you notifications straight from your smartphone. The beauty of the band is the fact that it doesn’t replace analog artistry with state-of-the-art tech, but allows them to coexist. The Wena comes with a screen that pulls notifications from your smartphone, along with the ability to make contactless payments. The band can easily fit on any pre-existing analog watch you have, allowing you to hold onto your precious timepiece but still have the future and its perks right under your sleeve.
Designer: Sony
