Ever wondered how awesome it would be to walk into your office in your yoga pants that also are, magically, appropriate for your daily meetings as well? Is that even possible, you ask? It is, because while we were pondering the point, 25-year-old, Delhi-based Meher Soni decided to take matters into her own hands. A commerce graduate and digital marketer by profession, Meher has done the impossible: combining sportswear with work-wear. Welcome to Sweaty Spirit!
Sweaty beginnings
Sweaty Spirit is a lifestyle brand (which Meher will be launching by mid July) that revolves around health and fitness, which also aims to bring together specially-curated sports accessories, fitness gear, active wear, lounge wear and personal wellness products.
“Athleisure is becoming a big trend. In fact, I am a fitness fanatic but I would never really be able to separate my gym visits from other errands like a meeting or grocery shopping. I always looked for ways to turn my sportswear into casual wear,” says Meher.
Have fun with workouts
Sweaty Spirit aims to make women pursue fitness and feel good about themselves. So while you will find comfortable yet stylish workout clothes and sustainable fitness wear, there will also be a diverse range of quirky yoga mats, gloves, tapes, tumblers, gym bags, socks, rubber bands and more that will also be available on the site.
Some of these products have been designed and manufactured by Meher while the others have been sourced from various places (Japan, for instance). Her website tagline, FYI, is, “taking you from cardio to cappuccinos!”
Their USP
The USP of Sweaty Spirit is that they specialise in all kinds of fitness gear and accessories that, apart from being useful, are also extremely fashionable and one-of-its-kind (design-wise). So for the fitness freak who wants to look her best even in the gym, here’s a one-stop-shop.
Sweaty Spirit will go live (and sales will begin) by mid-July, 2016. Trust us, you’re going to want to bookmark this page.
