The Jaguar Freerunner could just be that one bit of innovation we were looking for in transport to shake up the market. Ever sat in a ride-simulator at an amusement park? You see stuff on a screen and your chair swings from left to right in coordination with the visuals making it look like you’re in the ride? That’s what the Freerunner is about. It enhances the driving experience by having a cabin that is capable of twisting to the e=left or right, giving you that centrifugal boost, making your ride feel like the journey of a lifetime!
Designers: Ari Nikulin, Minwoo Choi and Frederik Vanden Borre (Royal College of Art)