Featuring an Intergalactic pest control remote, a carry-in-your-bag monster and a porcupine jacket, all of which can be used to save yourself from harassers on the streets, Mumbai Police is perfectly using sarcasm to spread awareness about its new women’s helpline.
Award winning director, Suresh Eriyat, the mind behind the concept intends to empower women instead of taking the usual route of expecting a man to ‘save’ them from their harassers. Each of the three videos put women in everyday situations – walking home late at night, alone in the lift with a man, at a party – where they are harassed. Each of them has an awesome gadget to save themselves and escape.
And while none of those gadgets really exist – wouldn’t we all love a monster in our bag who is also our bodyguard – the videos encourage women to use the city’s women safety helpline 103 and stay safe.
So ladies, put 103 on speed dial right away!
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