Why are Bollywood’s women suddenly sporting white bindis? Why did a popular fashion week open with a collection where models wore white bindis? Zoom out onto a different location. It’s the portrait of a child, done in white bindis all over. A large red bindi glows on her forehead, speaking about her marital status. But when you step in front of the portrait, the red bindi glows white, that of an unmarried girl – exactly how a child should be.
Did you know that India has over 40% of the world’s child brides – around 24 million? Keeping this in mind, the No Child Brides campaign wants to make an impactful awareness campaign and thus, the white bindi campaign was born. Watch this video to find out more about it.
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