Started from the bottom, now we’re here. A phrase I’m almost certain the guys over at NCS Proto & Style were saying after developing two completely custom typologies for the Moto Guzzi V7 III. Codenamed “Avio” and “Nomad,” these new versions of the V7 III were given a more industrial feel to an already rugged aesthetic. The process here is one of commonality amongst the design world, from sketching to finished model – and the results are beautiful.
The Avio (above) holds more of a traditional Harley Davidson feel but with modern tones. The small metal shield which rises above the front headlight looks somewhat out of place on its own but coupled with the carbon fiber addition to the petrol tank; the Avio can be seen as more of a downtown city bike.
The Nomad (above), my favorite of the two, has a classier look to it, but that’s unfair due to my love of carefully detailed leather seats, especially those of cafe racers which the Nomad’s seat slightly resembles. Accompanying the leather seat is a similar carbon fiber detail on the petrol tank, but instead of the traditional black and grey, this duo is a tan and black color, really adding a touch of class.
With designing any typology, especially that of such a highly esteemed brand, the process is principal, and this is no exception. Like I mentioned before, The crowd at NCS Proto & Style designed, prototyped and assembled accessories onto two Moto Guzzi V7 III using the very fundamentals we all use from consumer to electronics to truck concepts. Firstly, NCS began with sketch concepts, which turns into 3D models, from there these models became clay models/3D printed models. These models, such as the battery covers, Nomad headlamp, Ignition motor covers, and much more resulted in ideation, modeling, adjusting, evaluating, remodeling and so on until the part was perfect. Well-crafted and a true example of strong design thinking mixed with careful detailing, the Avio and Nomad may have only been a teaser at the EICMA Motorcycle Show in Milan last November, but it was a fine example of how some small adjustments here and there can completely change the look of an already established aesthetic.
Designer: NCS Proto & Style for Moto Guzzi
